1018 Mayer Ave
Louisville, KY 40217
Shortnecks Beer and Meal
Branding, Identity, Collateral,
For the last 3 years, Shortnecks has been a second home for me. Tuesday nights are filled with trivia goers and fans of the two dollar you-call-it beers. I always seem to have a great time seeing old friends and meeting new faces. Finding the voice of Shortnecks was easy. The bar is known for its dive-bar atmosphere with it’s rotating tap handles and it’s neighborhood vibe. Their is a need for ephemera to be almost nostalgic. The bar is full when the Cincinnati Reds are playing and it's represented in the brand by pulling vintage baseball references.