Collaborators:
Chad Miller, Kayla Donlin
Chad Miller, Kayla Donlin
Development:
Marcd
Project Management:
Aretha Choi
Interior Design:
Pete Trentacoste
Ephemeral is a one-of-a-kind tattoo parlor that offers tattoos that are designed to fade over time. The ink used in the tattoos has been in development for the past six years, and the first location has finally opened in Williamsburg, Brooklyn. The company collaborated with Funeral team to create the visual identity of the brand. In order to achieve Ephemeral's goal of being "something between a traditional tattoo shop (eclectic and heritage) and a high-end salon structure (without being inaccessible), with a range of playful (hinting at the nature of the product) to clinical (capturing trust in the technology)," the logo was actually designed with four interchangeable logos. This allows for flexibility and a wide range of possibilities for the brand's future development.
Funeral was brought in to help build the brand voice and visual identity. In order to emphasize the idea of tattoos changing over time, we created four different wordmarks that can be added to in the future. We also chose soft color palettes that would bring a sense of comfort to the brand's users. By working with Funeral, Ephemeral has been able to create a unique and cohesive brand identity that truly captures the essence of its mission and goals.
Funeral was brought in to help build the brand voice and visual identity. In order to emphasize the idea of tattoos changing over time, we created four different wordmarks that can be added to in the future. We also chose soft color palettes that would bring a sense of comfort to the brand's users. By working with Funeral, Ephemeral has been able to create a unique and cohesive brand identity that truly captures the essence of its mission and goals.