Work Archive
Matt Scott Barnes
Work Archive
Jump to Date:
2019
ILYSM
B  P  W
Collaborators:
Chad Miller

Development:
Kevin Green

Typography:
Mabry
Times New Roman Condensed
Visual identity for ILYSM (I Love You So Much), a lifestyle brand based in New York City focused on all things ugly, comfy, and cool.

We worked with ILYSM to refine their logo system and develop a unique visual language that spans every touchpoint of the brand both physical and digital.

Key: Art Direction - AD    Branding - B    Brand Experience - BE    Editorial - E    Packaging - P   Typography - T    User Interface - UI    Website - W