ILYSM
Visual identity for ILYSM (I Love You So Much), a lifestyle brand based in New York City focused on all things ugly, comfy, and cool.
We worked with ILYSM to refine their logo system and develop a unique visual language that spans every touchpoint of the brand both physical and digital.
Credits:
Work was created at Funeral
Alongside Chad Miller
Development by Kevin Green
Mabry by Colophon Foundry
Times New Roman Condensed by Monotype
Work was created at Funeral
Alongside Chad Miller
Development by Kevin Green
Mabry by Colophon Foundry
Times New Roman Condensed by Monotype











