2019

ILYSM

B P W

Funeral

Collaborators:
Chad Miller

Development:
Kevin Green

Typography:
Mabry
Times New Roman Condensed

We were brought in by ILYSM (I Love You So Much), a lifestyle brand based in New York City, to develop and evolve its visual identity. The brand is focused on all things ugly, comfy, and cool. Our collaboration with ILYSM involved refining their logo system and creating a distinctive visual language that spans all aspects of the brand, both physical and digital.

We worked closely with the owner, Alice Wang to understand their values and messaging, incorporating these ideas into the visual identity to create a cohesive and engaging brand experience. In addition to the logo system, we also developed a comprehensive set of brand guidelines to ensure consistency across all of the marketing materials. These guidelines covered everything from color palettes to typography, ensuring that every element of the brand's visual language was perfectly aligned with its values and messaging.