Poolsuite FM has recently launched their new product, Vacation, which aims to bring back the fun in using sunscreen. Vacation claims to be the "world's best-smelling sunscreen" due to its unique blend of coconut, shea butter, and jasmine. But it's not just any ordinary blend - it also includes playful notes of pool toys and swimsuit Lycra, which gives a fresh and exciting take on the classic "sunscreen smell".

To help with their pre-launch and teaser interim site, Jetskis was approached by Poolsuite FM. The goal was to capture the essence of an 80s beach resort trifold brochure. The result was an exciting and engaging website that gave potential customers a glimpse of what Vacation is all about.

After the successful launch of the teaser site, Jetskis took on the challenge of fully conceptualizing and building out a unique e-commerce experience for Poolsuite FM. With a focus on user experience, the new e-commerce site was designed to be easy to navigate and visually appealing. Customers can easily browse through the different products and make a purchase with just a few clicks.

In summary, Poolsuite FM's Vacation is not just any ordinary sunscreen - it's a fun and exciting product that brings back the joy of using sunscreen. With the help of Jetskis, Poolsuite FM was able to successfully launch its product and create a unique e-commerce experience for its customers.

Credits
Add'l. Design: Chad Miller, Sam Faulkner
Development: Kevin Green, Ian Hatcher-Williams

For the first-ever Calvin Klein collaboration, dotdotdash created a three-dimensional experience for customers to fully immerse themselves in the brand. The experience was designed to showcase the brand's unique vision and to create a lasting impression on those who visited. By partnering with Funeral, the experience was further elevated, as we provided guidance on user interaction and designed interactive states that were both engaging and intuitive. Our goal was to ensure that every customer who interacted with the experience left feeling like they had truly experienced the essence of Calvin Klein.

Visit: calvinklein.us/heron-preston

Credits
Add'l Design: Chad Miller, Kayla Donlin, J Yun
Development: dotdotdash

Kevin Green and I decided to organize an outdoor meet-up event for our (Spaghetti)Slack group of over 500 members. We named it the world's first-ever mega-Digi-spaghetti meet-up. I created the visual concept for the event, and Kevin developed a mini-site for RSVPs and a single purchasable item.

We faced challenges in sourcing shirts due to the Covid-related cotton shortage. To overcome this, I designed the product description page to describe colors abstractly instead of showing actual visuals. This allowed us to source shirts from various brands and select the final fabric color based on what was in stock.

Credits
Development: Kevin Green

Ephemeral is a one-of-a-kind tattoo parlor that offers tattoos that are designed to fade over time. The ink used in the tattoos has been in development for the past six years, and the first location has finally opened in Williamsburg, Brooklyn. The company collaborated with Funeral team to create the visual identity of the brand. In order to achieve Ephemeral's goal of being "something between a traditional tattoo shop (eclectic and heritage) and a high-end salon structure (without being inaccessible), with a range of playful (hinting at the nature of the product) to clinical (capturing trust in the technology)," the logo was actually designed with four interchangeable logos. This allows for flexibility and a wide range of possibilities for the brand's future development.

Funeral was brought in to help build the brand voice and visual identity. In order to emphasize the idea of tattoos changing over time, we created four different wordmarks that can be added to in the future. We also chose soft color palettes that would bring a sense of comfort to the brand's users. By working with Funeral, Ephemeral has been able to create a unique and cohesive brand identity that truly captures the essence of its mission and goals. 

Credits
Add'l. Design: Chad Miller, Kayla Donlin
Development: Marcd

During the peak of the Coronavirus outbreak, the Fall 2020 graduating class of the Vermont College of Fine Arts' Masters of Fine Art in Studio Art program demonstrated their their need to showcase their thesis to the community. Despite facing a remote graduation, they requested that we create a website that could serve as a platform to showcase individual virtual gallery experiences.

The website would allow artists to display their work in an online gallery that could reach a wider audience. By doing so, the graduates hoped to promote art in a time when physical galleries were forced to close their doors.

Following up on last year's "Ever Green, Ever Rain" release, McArthur approached us to help build unique packaging for their upcoming two EPs. These EPs feature acoustic versions of multiple songs from the previous release. We decided to use large promotional photo moments, with small typography and hand-drawn titles to counterbalance the heavy gridded type.

Credits
Music: Michael McArthur
Add'l. Design: Chad Miller

We were brought in by ILYSM (I Love You So Much), a lifestyle brand based in New York City, to develop and evolve its visual identity. The brand is focused on all things ugly, comfy, and cool. Our collaboration with ILYSM involved refining their logo system and creating a distinctive visual language that spans all aspects of the brand, both physical and digital.

We worked closely with the owner, Alice Wang to understand their values and messaging, incorporating these ideas into the visual identity to create a cohesive and engaging brand experience. In addition to the logo system, we also developed a comprehensive set of brand guidelines to ensure consistency across all of the marketing materials. These guidelines covered everything from color palettes to typography, ensuring that every element of the brand's visual language was perfectly aligned with its values and messaging.

Credits
Add'l. Design: Chad Miller
Development: Kevin Green

This document outlines the identity and packaging system for the Pinko "You & You" 12 inch LP. Each sleeve is printed in black and white and comes with a color poly sleeve that matches the vinyl color for each variant. Liner notes are printed on one side of a folded-down newsprint poster located inside the sleeve.

Released on Hex Records December 13, 2019

Credits
Add'l. Design: Chad Miller
Music: Pinko

Image Design Works, a creative production studio based in Oakland, California, approached us, seeking our assistance in reimagining their brand identity. They were looking to revitalize their image and create a more modern look and feel that would better reflect their dynamic team and the top-quality services they offer.

To begin the project, we conducted an in-person workshop with each partner and employee, delving deep into their unique perspectives and ideas. Through our discussions, we identified key elements of their brand that we could build upon, while also identifying areas where we could innovate and expand their offerings.

After careful consideration and analysis, we decided to shorten the wordmark to I.D/W. This new identity was inspired by the team's collaborative approach to design and the innovative solutions they bring to each project. Our team worked tirelessly to ensure that every aspect of the new brand accurately reflected the company's values and goals.

To ensure that the rebranding was a complete success, we also created new collateral and a complete website. The new website now showcases the studio's impressive portfolio, and the updated collateral materials are designed to engage potential clients and partners in a more compelling way. The result is a fresh, modern, and dynamic brand that truly captures the essence of I/D.W and its talented team.

Credits
Add'l. Design: Chad Miller
Development: Kevin Green

This collaborative release from Pinko and Exhalants features two loud, fast, and noisy tracks on each side, resulting in a total of four songs for the split seven-inch vinyl. We approached the design process in a similar manner to their music-making: each wrote and recorded their own tracks separately before coming together to deliver the final product. To bring this project to life, Chad Miller, Andrew Brumagen, and Iworked independently, focusing on different aspects of the design before bringing everything together for the final product. We used a studio Risograph to produce the final artwork in order to achieve a cohesive and unified look.

Listen To Here

Credits
Add'l Design: Chad Miller, Andrew Brumagen
Edition: 500
Music: Pinko, Exhalants
Label: Self Sabotage Records
Release Date: November 19, 2018

As the demand for CBD products continues to grow, consumers are becoming more interested in learning about the differences between various products. Snake Oil Supplements (S.O.S.) has entered the market with a unique approach to educating consumers about CBD products, all at an affordable price.

Our team was given the task of creating a brand name, developing a strategy, and crafting a visual identity that would effectively communicate the simplicity and ease of using CBD products. Through thorough research, we discovered that many of our competitors were using misleading messaging and selling products that were not effective, leaving consumers feeling disappointed and frustrated.

To combat this, we developed a simple identity system that allows consumers to easily navigate products that meet their specific needs. With our approach, consumers can feel confident in their purchase and trust that they are getting a high-quality product that is worth their investment. Additionally, we created a variety of educational materials to help consumers learn more about CBD and its many benefits.

Credits
Add'l Design: Kelly Scheurich, Chad Miller

In mid-2018, S.T.O.N.E. (Street Terror Oath of No Emotion), a clothing brand, was created through a friendly collaboration with The Naptown Collective. The brand was born out of a desire to create something unique and innovative that would be a reflection of the collective's ethos. The brand's vision is to provide a platform for individuals to express themselves through fashion, and to challenge traditional norms and boundaries. S.T.O.N.E. represents a new way of thinking about fashion and textiles, and it is through the collaboration with Elliot from The Naptown Collective that this vision has been made a reality.

Credits
Production: Elliott Gress

Michael McArthur's debut studio album, titled "Ever Green, Ever Rain", not only showcases his stunning vocal range and songwriting skills, but also tells the story of an artist in pursuit of his dreams.

Recorded in Los Angeles in the summer of 2018, the album is a testament to Michael's dedication and passion for music. Despite the long drive from his home in Florida, he pushed through to create a work of art.

When Michael approached me, he had a clear vision for the album's direction. He wanted the album art and packaging to capture the mood of his songs. I worked closely with him to bring his vision to life.

The album art features a constant rhythm pattern across the spine, which is a nod to the musicality of the songs. The color themes expressed through the photography and vinyl add depth to the overall visual experience of the album.

Credits
Music: Michael McArthur
Label: Dark River Records

My longstanding partnership with the Indianapolis Kuma's has resulted in the creation of several apparel items. These items are inspired by, and often parodies, the heavy metal music played within the restaurant. It's worth noting that the creative process for these products is quite intricate and involves the careful selection of materials, unique design applications, and top-notch manufacturing techniques. Above are a few examples of the products we've crafted.

This is the first and final full-length release by Alone, a well-known shoegaze band from Bowling Green, Kentucky. The album contains nine tracks that are sure to captivate any listener. The clear dark green vinyl not only looks visually appealing but also provides a unique listening experience. Additionally, the album comes with hand-pulled screen-printed covers that are true works of art. The xerox liner notes add an extra level of depth to the overall experience, allowing the listener to fully immerse themselves in the world of Alone. This album is a must-have for any shoegaze fan and is sure to leave a lasting impression.

Edition of 250

Self-released on February 9, 2016

Credits

Music: Alone

Printing Assistance: Joe “Hunk Hogan” Wehrman

Red Feather is a restaurant with a unique identity that sets it apart from other fine dining establishments. The restaurant prides itself in its rustic-yet-upscale "scratch kitchen," where the chefs utilize fresh, high-quality ingredients from all over to handcraft dishes that are full of character and distinction.

To further enhance the restaurant's image, we developed an identity that tells the story of quality and craftsmanship with charm and irreverence. The graphic elements and patterns were meticulously hand-drawn to add texture and detail that elevates the restaurant's rough and rugged appeal. We also used various techniques to create a tangible connection to handcrafted quality, such as screen-printed pencil sleeves and laser-engraved menu boards.

As a result of our efforts, Red Feather is now renowned not only for the quality of its food, but also for the unique and unforgettable experience it provides. The attention to detail and emphasis on handcrafted quality truly sets it apart, making it a must-visit destination for anyone who appreciates fine dining done right.

Credits
Add'l Design: Chris Ritter, Joe “Hunk Hogan” Wehrman, Jay Becker

As a concept designer, I was brought on board to take an iconic brand to the next level. The company had been successful in its existing markets, but as it expanded into new international ones, it needed to adapt its product line to appeal to a wider range of customers. To achieve this goal, I set out to create a new line of clothing for summer and fall that would be both stylish and versatile.